About Project
The largest citizen science project. How has the DNA of dogs changed as dogs went from living in the wild to being part of our families? 360Design is working with a group of genetic scientists setting out to answer fundamental questions about the behavior and characteristics of man’s best friend.
Client: Darwin’s Ark
Year: 2019
Design Firm: 360 Design
Disciplines: UX/UI Website Design and Branding
Website: https://darwinsark.org
The Challenge
Create a unique brand visual system, strategy and website where pet owners obtain genome sequencing kits and interact with scientists and a global pet owner community. Deliver a visual language and system that is engaging and will speak to the general public from the scientific community, encouraging dog owners to become loyal Citizen Scientists.
Role
- Visual language and system
- Creative Direction, Design
- Application architecture
- Application UI design
- Website design
- Brand materials
- Collateral material
Brand modernize
Create a branding that supports the science project. They were only focused on Dogs before but now they are planning to do more projects in different animals, so now we introduce Darwin’s Ark that can contain all the animals.
Analyze User Account Experience
List out all the features and analyze user account experience to be able to architect whole user experience.
Organize User Flows
By doing this exercise, I can organize user flows and make it much simple and straight forward website architecture.
Design Website
All webpages need to be consistent with new branding that we’ve designed.
Genome Data Visualization
Design the complex genome data to make easier to understand for the audience who is not scientist.
Design Collateral material
By using the new style guide, they need new business cards, package design for genome kits, and Trailblazer booklet for the customer who participates in this project.