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About Project

seriesOne is a financial technology company designed to liberate corporate finance from the big banks and corporate elites that have historically dominated the space.

Client: seriesOne

Year: 2018

Website: seriesOne.com

Design Firm: 360 Design

Disciplines: Branding, UX/UI Design

The Challenge

Create a brand, a visual language and communications that support the start-up business. The challenge is to tell their story and their brand offering in a compelling, simple and straight forward.
The website needs to be in a live publishing environment, filled with frequently updated deals for the investment. We were also tasked with developing registration flows which match with legal needs.

Role

  • Logo Design
  • Brand Style Guide
  • Application UI / UX design
  • Website design and build
  • Brand materials
  • Collateral material
Old Logo
New Logo

Brand modernize

Create a branding that supports the start-up business. Because seriesOne is going for a new way of invest, the logo had to be much modern and stylish to communicate and inspire investors and company in an innovative way.

Structuring the experience

We took a top‐down approach to defining the overall structure of the experience. Storyboarding functional and data elements, and interactive behaviours. A high‐level design language, interactions and the website’s anatomy began to piece together.

Architect website

After structuring the experience, we architect backend website flows page by page, to be able to move on the next step of designing website.

Well organized account creation

We’ve organized all the data that has to fill in for each different types of investor account. Also during designing website, we always designed as responsive.

Match with brand style guide

Website style should follow with our brand style guide that we created. by using “Ring” shape from the logo to harmonize and become more unique than other competitors.

Easy to choose what to invest

All the deal has their own tile to display a summary of the deal, deal type, and deal status. In this way, the user can choose what they want to invest and what they can invest.

Customize deal detail page

All the deal has their own tile to display a summary of the deal, deal type, and deal status. In this way, the user can choose what they want to invest and what they can invest.

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