About Project
seriesOne is a financial technology company designed to liberate corporate finance from the big banks and corporate elites that have historically dominated the space.
Client: seriesOne
Year: 2018
Website: seriesOne.com
Design Firm: 360 Design
Disciplines: Branding, UX/UI Design
The Challenge
Create a brand, a visual language and communications that support the start-up business. The challenge is to tell their story and their brand offering in a compelling, simple and straight forward.
The website needs to be in a live publishing environment, filled with frequently updated deals for the investment. We were also tasked with developing registration flows which match with legal needs.
Role
- Logo Design
- Brand Style Guide
- Application UI / UX design
- Website design and build
- Brand materials
- Collateral material
Brand modernize
Create a branding that supports the start-up business. Because seriesOne is going for a new way of invest, the logo had to be much modern and stylish to communicate and inspire investors and company in an innovative way.
Structuring the experience
We took a top‐down approach to defining the overall structure of the experience. Storyboarding functional and data elements, and interactive behaviours. A high‐level design language, interactions and the website’s anatomy began to piece together.
Architect website
After structuring the experience, we architect backend website flows page by page, to be able to move on the next step of designing website.
Well organized account creation
We’ve organized all the data that has to fill in for each different types of investor account. Also during designing website, we always designed as responsive.
Match with brand style guide
Website style should follow with our brand style guide that we created. by using “Ring” shape from the logo to harmonize and become more unique than other competitors.
Easy to choose what to invest
All the deal has their own tile to display a summary of the deal, deal type, and deal status. In this way, the user can choose what they want to invest and what they can invest.
Customize deal detail page
All the deal has their own tile to display a summary of the deal, deal type, and deal status. In this way, the user can choose what they want to invest and what they can invest.
